ATEEZ, together with Shilla Duty Free, captures global customers

On the 12th, Shilla Duty Free announced that it had selected the K-pop group ATEEZ as its promotional models. The Shilla Duty Free is actively attracting new customers who are interested in Korean culture.
To achieve this, they have collaborated with ATEEZ. ATEEZ is an eight-member K-POP boy group that debuted in 2018.
They are loved by fans all over the world, and last year they became the first K-pop group to top the UK's Official Album Chart within a year.
They have been building an unparalleled global fandom, appearing in the "TOP 5" for three consecutive times. Shilla Duty Free has been actively promoting their marketing, starting with a photoshoot with ATEEZ.
The company plans to strengthen its young and stylish brand image through these activities. In addition, it will also be running promotions for customers from around the world who will be visiting Korea during the Golden Week holidays at the beginning of next year.
Meanwhile, the Shilla Duty Free Shop will start with actor Jin Young in April, followed by actor Park Hyung Sik and the K-pop group n.SSign as models, targeting customers both in Korea and overseas.
Marketing activities are underway.