Baek Jongwon returns to YouTube after 3 weeks to refresh his image

Culinary expert and representative of THE BORN KOREA, Baek Jung Won, has resumed his YouTube channel after a three-week hiatus from his TV activities.

On the 30th of last month, several short videos were posted on Baek Jung Won's YouTube channel, Baek Jung Won, featuring the owners of THE BORN KOREA's franchises in operation.

In the videos, the owners of THE BORN KOREA's franchisees appear and promote their stores. The owners introduced themselves by saying, “I am the owner of 00,” and explained the appeal of each restaurant.

Along with this, an announcement was made, "We would like to inform you that speculation, slander, and other malicious secondary use directed at the restaurant owners constitutes an infringement of portrait rights and copyrights, and may result in sanctions." The comments section of this video is hidden.

Baek Jung-won is believed to have created and posted this video in order to help the restaurant owner and others and to improve the image of the company. Baek Jung-won is back in action with a video of the store owners after a three-week hiatus from YouTube.

Currently, Baek Jung-won has been suspended from TV activities due to various allegations and criticisms surrounding THE BORN KOREA. On the 6th of last month, Baek Jung-won promised to reorganize the organization through YouTube, saying, "I am prepared to cut myself to the bone and reform the organization and change the corporate culture through communication with all employees."

Baek Jung-won's attempt to renew his image by reopening YouTube to focus on the growth of THE BORN KOREA has attracted a lot of attention.