“Gin Ramen’s heart, the value of sincerity to consumers! Odugi Jin Ramen Sincere Heart Campaign” is a campaign run by the Korea Digital Advertising Association.
Won the Silver Award in the Marketing Campaign Promotion category at the Japan Digital Advertising Awards (KODAF).
“INUSCO” which conducted “Ottogijin Ramen Sincerity Campaign”
MMUNITY” became an issue with over 30,000 participants and 18,000 shares on social channels, and search volume for Jin Ramen doubled during the campaign period.
It was revealed that he had risen. The campaign spread to BTS fans, and purchases of Jin Ramen were verified in various countries.
Otugi is aiming to improve its brand image and achieve number one share in the ramen market.
In November 2017, we selected "BTS" JIN as the model. In the Jin Ramen CF video released on TV and the official YouTube channel, JIN is worthy of the title of ``Visual King.''
The two videos, which are unusual for advertisements, drew an explosive response and ranked 9th and 11th on YouTube's most popular videos, showing off their new visuals and attractive acting.
In addition, JIN was jointly ranked 4th in the November 2022 CF model ranking released by the Advertising Information Center of the Korea Advertising Federation. Jointly ranked 3rd in male model rankings
Ranked. This is also an unusual result achieved with a single advertisement for Jin Ramen. According to an announcement by the Customs Service in September last year, the amount of ramen exports by July 2023 will be 2022.
This totaled approximately $522 million (approximately 77.4 billion yen), an increase of 17.7% from the same period. According to the food industry, South Korea's ramen exports will increase after the 2020 movie "Parasite".
It has been found that the group has shown a significant growth trend, starting with the Academy Award winning of ``Family Underground'' and the effect of ``BTS'' Jin's advertising model. Korean ramen overseas
One of the main reasons for the increase in demand is the effect of BTS' advertising model. In June last year, the export value of Otugiri ramen reached its highest level in the first quarter since it was modeled after JIN.
It was reported that the price was 208 million dollars (approximately 30.8 billion yen). Otugi's sales in the first quarter of this year were 856.784 billion won due to increased sales of ramen products.
(approximately 93 million yen), an increase of 15.4% from the same period last year. In addition, operating profit was 65,371 million won (approximately 7.1 billion yen), an increase of 10.7% from the same period last year.
. Otugi's US subsidiary recorded sales of 26.6 billion won (approximately 2.9 billion yen) in the first quarter of this year, an increase of 40% compared to the same period last year.
Additionally, Otugi was awarded first place in the ramen category in the “2023 Q3 National Customer Satisfaction (NCSI)” survey.
Did. Otugi was praised for being a pioneer in the globalization of ramen, especially through advertising and promotion using the model JIN through its representative product, Jin Ramen.
JIN enlisted in December 2022 and is currently serving as an assistant professor in the army.
By 編集部 2024/01/28 22:14 KST
