BTS's JIMIN's ”LADOR” becomes a Hot Topic

LADOR, a personal care brand, is embarking on a new journey with global artist BTS's Jimin.
RADOL said, "JIMIN is someone who has a positive influence on the world through his diverse charms and positive energy. His sincere image is what RADOL follows.
The company explained the reason for its selection, saying, "She matches the brand values we are seeking, so we chose her as a model." The advertisement video for the perfume hair oil, which was released in conjunction with the model's selection, features the scent of osmanthus.
The video was created with the theme of "Coloring the World." In the video, JIMIN creates a mysterious and fantastical atmosphere under the moonlight, visually conveying the scent of osmanthus, which is the core concept of the product.
The "Perfume Hair Oil" featured in the campaign is a long-loved fragrance that comes in four different scents: Lapita, Hinoki, Osmanthus, and Hour Leaf.
It is Lador's best-seller. Among them, the main product "Osmanthus" gives moisture and elasticity to hair, and is excellent at improving damaged hair, and it combines deep nutrition with a refreshing finish.
A Ladol representative said, "JIMIN's luxurious and trendy image will convey Ladol's sensual brand identity even more deeply. This collaboration
"We plan to use this opportunity to further strengthen the brand's global competitiveness."