BTS ranks first in year-end brand reputation rankings for boy groups

Boy group brand reputation analysis results for December 2025: 1st place "BTS" and 2nd place "Stray Kids"
The Korea Corporate Reputation Research Institute measured the performance of 1st place group "K-pop Kids" and 2nd place group "SEVENTEEN."
Through the analysis of consumer behavior, 60,343,246 pieces of boy group brand big data were collected and boy group brand participation index, media index, and communication index were calculated.
The index and community index were measured. Compared to November's brand big data of 56,002,394 items, this was a 7.75% increase.
The brand reputation index reveals that consumers' online habits have a significant impact on brand consumption.
The brand reputation analysis of boy groups is based on positive and negative evaluations of boy groups, media attention, consumption, and other factors.
It can measure the interest and communication volume of consumers. Brand reputation recommendation data from consumers is also included in the weighting.
In December 2025, the boy group brand reputation rankings were "BTS" and "Stray Kids."
Kids”, “SEVENTEEN”, “EXO”, “TWS”, “THE
The analysis was conducted in the following order: "BOYZ," "ENHYPEN," "NCT," "BIGBANG," and "ZERO BASE ONE."
BTS, who ranked first among boy groups, had a participation index of 110,491, a media index of 1,363,882, and a communication index of 2,315,032.
The community index was 3,037,797, and the brand index was 6,827,202. This is a 25.18% decrease compared to November's brand index of 9,125,320.
"The big data analysis of boy group brand reputation in December 2025 showed that the 'BTS' brand ranked first," said Goo Chang-hwan, director of the Korea Corporate Reputation Research Institute.
The group's brand category increased by 7.75% compared to November's boy group brand big data of 56,002,394.
The analysis of the reputation showed that "brand issues fell 10.05%, brand issues rose 8.80%, brand communication rose 3.81%, and brand diffusion rose 12.18%."
He continued, "The 'BTS' brand, which ranked first in the big data analysis of boy group brand reputation in December 2025,
In the detailed analysis of BTS' brand reputation, brand consumption fell 5.12%, brand problems fell 10.91%, and brand communication fell 10.91%.
Communication fell 34.06%, and brand awareness fell 23.43%."