Shinsegae Group's Son's music group becomes ambassador for cosmetics brand (Korea)

Cosmetics brand CLIO has announced that it has selected the music group ALLDAY PROJECT as its new brand ambassador.
The group announced that Moon Soyoung (stage name Moon Soyoung), granddaughter of Shinsegae Group Chairman Lee Myung-hee and eldest daughter of Shinsegae Group Chairman Chung Yu-kyung, is also a member of the group.
This is the first time that Moon has been a member of the group and modeled for a cosmetics brand. All Day Project is a brand that is not under the umbrella of Shinsegae.
CLIO will be releasing new photo books and videos of the group, focusing on its signature product, the Kill Cover Funwear Cushion.
The product is a new product for 2025, and is characterized by its high coverage and long-lasting effect. The company plans to strengthen its marketing through outdoor advertising and social media events.
Prior to this, All Day Project was an ambassador for the outdoor brand "Sa Lomon Korea" (hereinafter referred to as "Sa Lomon"). As of 2013,
The copyright for Lomon was held by Shinsekai International, but the company withdrew from the business in 2015.