IVE's Iso and Olive Young selected as models for K-beauty brand The Saem

IVE member Yi Seo has been selected as the new ambassador for THE SAEM, a global eco-friendly K-beauty brand launched by OLIVE YOUNG.
The first pictorial of "THE SAEM" and Yi Seo was with a new cushion product that will be launched in advance by OLIVE YOUNG.
In the pictorial released by SAEM, Yi Seo is wearing the "Skin Perfection Glutathione Toning Cream" that gives off a radiant glow.
The release of the photos marks the start of the "THE
SAEM will be releasing pictorials and behind-the-scenes videos with Yi Seo through the brand's official channel.
A brand representative for SAEM said, "Yi Seo has gained a lot of popularity through her active singing career, and her bright personality and positive energy have made her the star of 'THE
"She fits the brand image of 'SAEM' and has been selected as a new ambassador," he said, adding, "We plan to carry out various activities together with Yi Seo in the future."
So please give us lots of attention." Meanwhile, IVE, the group Yi Seo belongs to, is also known as the "MZ (Millennial Generation + Z Generation) Wannabe Icon," and is a hit not only in Korea but also globally.
He is loved throughout the country and will be performing at the halftime show for the first match of the 2025 Coupang Play Series between Team K League and Newcastle United on July 30th.
He continues to engage in a wide range of global activities.