BTS' JIN selected as model for Dongwon F&B's ”Dongwon Tuna”

Dongwon F&B announced on the 22nd that it has selected global star BTS member JIN as the brand model for its canned tuna, Dongwon Tuna.
The selection of this model was based on JIN's solo song "SUPER TUNA" released in 2021. JIN wrote the song using his experience of catching tuna while enjoying fishing.
, which became a huge hit worldwide. Dongwon F&B plans to promote 'Dongwon Tuna,' a high-protein nutritious food, together with JIN, who has a special love for tuna.
Dongwon F&B released a teaser video at noon on the same day and began full-scale marketing activities. The full ad will be released on the 27th, and one ad will be released every week next month.
NS shorts will also be uploaded. In addition, the "BTS" stickers and tuna cans with photos of model JIN will be uploaded.
The company plans to carry out various marketing activities, including selling a "JIN Edition."
A Dongwon F&B official said, "We hope that the healthy image of high-protein 'Dongwon Tuna' will be successfully conveyed to consumers through model JIN, who is loved for his unique bright energy.
"Together with world-famous artist JIN, we will introduce Korea's representative canned tuna, Dongwon Tuna, to global consumers."