South Korean government to distribute food delivery coupons via public delivery app... Investing 65 billion won to offer discounts on a first-come, first-served basis

The South Korean government plans to distribute discount coupons worth 10,000 won (about 1067 yen) through public delivery apps. This will help reduce the cost of food for consumers and help small businesses struggling with delivery app fees.
The aim is to ease the management burden on businesses. On the 9th, the Ministry of Agriculture, Food and Rural Affairs of South Korea announced that it would promote the use of public delivery apps in order to ease the management burden on small businesses in the restaurant industry and stimulate the restaurant industry.
The company announced that it will start a consumption coupon program on the 10th. This program allows consumers to receive a coupon for 20,000 won or more when they order takeout or delivery via the public delivery app three times.
The system gives users a coupon worth 10,000 won that can be used on their next order. There is no need to apply for a separate service, and the coupon is automatically calculated based on the number of times the app is used.
To encourage expansion, coupons will be limited to one per person per month per app. Currently, restaurant operators pay a commission of about 30% when using private delivery apps, and can get up to 20,000 won.
When ordering from an online restaurant, the total cost of the order is about 6,000 won, including agency fees, payment fees, delivery fees, and surcharges. As a result, the restaurant industry is forced to continue to bear the management burden of delivery app fees.
In response to these requests from the industry, the government prepared an additional supplementary budget of 65 billion won (about 6.9 billion yen) at the most recent National Assembly meeting to promote public delivery apps.
The program is expected to continue until all applications are used. All 12 public delivery app companies currently operating will participate in the program. This includes eight apps directly developed by local governments and one app developed through a private-public partnership.
These include "Taengyoyo," "Mokkaebi" (a public delivery app used in North Gyeongsang Province), "Wimaepo," and "Hwiparam." Public delivery apps operated by local governments are
"This consumption coupon program aimed at revitalizing public delivery apps will help to boost the delivery apps of small food service businesses," said Joo Won-cheol, a food industry policy officer at the ministry.
"We hope that this will help reduce the burden of restaurant-related expenses and contribute to revitalizing the restaurant industry."