A popular Taiwanese TV program introducing the DMZ, Suwon Hwaseong Fortress, etc., ranked first in viewership ratings during the same time slot (Korea)

Tourism content in Gyeonggi Province, Korea, such as the DMZ (Demilitarized Zone) and Hwaseong Haenggung Palace in Suwon, is gaining popularity in Taiwan.
Lume's travel variety show "Foodie - Gyeonggi Province Special" recorded the highest viewership rating in its time slot on the 28th of this month.
According to the Gyeonggi Tourism Organization on the 30th, the restaurant has been open every Wednesday at 1pm for nearly 20 years since 2005.
This is a Taiwanese food and travel program that is broadcast in prime time at midnight. The Gyeonggi Province special edition, produced in collaboration with the Gyeonggi Tourism Organization, will feature Taiwanese popular entertainers and will air on April 2nd of this year.
A total of 11 tourist attractions in Gyeonggi Province were introduced during the three nights and four days filmed in the Gimpo, Paju, and Suwon areas from the 1st to the 24th.
In Gimpo, under the theme of "Sensuous Peace Tourism and Social Media Sensational Exploration," a sightseeing spot where North Korea can be seen from Aegibong Peace Ecological Park was opened.
A visit to Starbucks and a game of "menko squid" at a nearby Cheonggukjang restaurant were introduced. In Paju, eel, a local Paju specialty, was served under the barbed wire of the Imjin River.
A unique gourmet experience where you can enjoy grilling will be presented, and in Suwon, there will be Nammun Market, the Hwaseong Haenggung Palace area, Suwon Kalbi, Chicken Street, Fusion Makgeolli, Hanok Stay, and other MZ generation (Millennials) attractions.
The show has attracted the attention of local viewers as it contains content that incorporates the trends of Generation K and Generation Z (those born between the 1980s and 2000s) as well as local sensibilities.
This is the second consecutive success in attracting a Taiwanese variety show, "Gyeonggi Province Special Edition," which was broadcast last year.
The fact that the project was carried out under the non-budget PPL method, which only covered actual costs, is even more significant. The Gyeonggi Tourism Organization is promoting the development of tourism products that meet the needs of Taiwanese people, focusing on the filming locations of the two programs.
The organization plans to continue promoting the event through social media and the distribution of local press materials. An official from the Gyeonggi Tourism Organization said, "We are pleased to have attracted two of Taiwan's most influential variety shows back to back.
It clearly shows the reliability of the Gyeonggi Tourism brand and the competitiveness of its content," he said. "In particular, Foodie Connoisseur is a program that closely follows Taiwanese consumers and connects them to actual travel demand, and this special feature is about peaceful eco-tourism.
"It will be an opportunity to intuitively convey the various charms of Gyeonggi Province, from traditional markets to makgeolli tasting and hanok stays."