The visual duo of ASTRO member Cha EUN WOO and actress Go Youn Jung is Hot Topic.
New advertisement for "Call my name, MARITHÉ FRANÇOIS GIRBAUD"
The "Call My Name, Marithé François Girbaud" campaign is
The cumulative number of views reached 17 million in just 10 days.
GIRBAUD will be showcasing the brand's iconic muses and two of today's most talked-about actors, Chiliz and Lambert Wilson, in the summer of 2025.
The first campaign that EUN WOO and Go Youn Jung worked on together has been a hot topic. Since the evening of the 9th, when the first teaser was released, it has been trending online on various portal sites, communities, SNS, etc.
The campaign is a success, featuring the iconic classic logo of Marithé François Girbaud and the perfect poses of Cha EUN WOO and Go Youn Jung wearing denim items.
The film's visual chemistry is complemented by director Yoo Kwang-kyu's delicate direction and sensual stage settings.
Even the background music created for the ad has become very popular, and the comments on the video have
Due to the popularity of this campaign, Marithé François Girbaud has posted 6 videos on its official YouTube and Instagram accounts.
The newly released full version includes unreleased cuts that were not shown in the existing 15-second and 30-second versions, and includes the two of them calling each other's names.
In a video commemorating the release of this campaign, Marithé François Girbaud said,
A promotion is currently underway offering up to 10% off on the products worn. Starting from the 22nd, the official online store, offline flagship store, and Hyundai Seoul will be offering a 70,000 won discount.
Customers who purchase more than 7,000 yen will be given a special poster giveaway event featuring Cha EUN WOO and Go Youn Jung. The posters are divided into two sets, and feature scenes from the movie.
The designs are designed to increase collectible value, and different designs will be offered in online and offline stores.
