Hyundai Motor and Son Sukku's short film ”Night Fishing” wins grand prize at international advertising festival (South Korea)

Advertising agency Innocean won the Grand Prize at the Asia-Pacific advertising festival Spikes Asia for its campaign for the film "Night Fishing," which it co-planned and produced with Hyundai Motors.
The Grand Prix was awarded to the TV/Cinema Film category. The award is given to all advertising campaigns that have aired on television or in cinemas, and is given to those that have been judged on their creativity and impact.
"Night Fishing" is a short film starring actor Son Sukku and Hyundai's sports utility vehicle, the Ioniq 5.
It is a thriller that features a mysterious incident that unfolds at an electric vehicle (EV) charging station and an unexpected ending. This is the first time that a short film has been screened in Korea.
The film was shown at movie theaters and garnered many Hot Topics. It effectively conveys Hyundai's innovation and technological capabilities through the unique technique of filming with a car camera.
The company was praised for bringing people together in harmony and expanding the possibilities for creativity. Prior to this, the company also held a "Night Fishing" campaign at the international advertising festival in Asia, ADFEST, in March.
It won five awards, including a gold medal.