YG Entertainment's big girl group faction is also influencing "advertising." The girl group "BABYMONSTER" has signed a global partnership with Adidas.
Prior to this contract, Adidas had collaborated with 2NE1 and BLACKPINK from the early days and was chosen as the global representative sports fashion brand.
According to YG Entertainment, "BABYMONSTER" is part of this year's spring/summer collection "SS24 ORIGINALS
The big contract was made less than a month after her official debut, and she will be joining the global modeling team of "2NE1" - "B
This can also be interpreted as recognition of their potential to grow as a "talented mega girl group" following in the footsteps of "LACKPINK."
On the 1st, BABYMONSTER announced that Ahyeon, whose joining had been delayed due to health issues, will return and that the group will officially debut as a complete seven-member group.
The first physical album "BABYMONSTER," which includes the title song "SHEESH," sold over 400,000 copies in the first week after its release, becoming the K-POP group.
The group has set a new record for the most views of their debut album, proving their presence as a monster newcomer. In addition, their official debut song "SHEESH" was viewed 10 times on YouTube within 10 days of its release.
With over 100 million views, the group achieved 3 consecutive 100 million views with their pre-debut songs "BATTER UP" and "Stuck in the Middle," becoming the next generation global top tier.
It showed the possibility.

By minmin 2024/04/17 12:24 KST