“RIIZE” collaborates with Los Angeles Tourism Authority on “Get A Guitar”

The group "RIIZE" collaborated with the Los Angeles Tourism Authority of the United States. According to SM Entertainment on the 13th, a global
RIIZE's debut song "Get A" was used as the BGM of the Korean campaign video for the advertising campaign "Los Angeles Now Playing".
Guitar” was selected. This was established at the suggestion of the Los Angeles Tourism Authority after seeing the music video for "Get A Guitar" filmed in Los Angeles.
Did. SM Entertainment said, ``Furthermore, this campaign will be developed with the largest investment in the history of the Los Angeles Tourism Authority, and will be carried out on the largest scale ever in South Korea, making it a major investment in Los Angeles tourism.
In order to get closer to the 2040 generation, which is the target audience, we decided to collaborate with RIIZE, which is attracting attention as a ``K-POP rising star.''
Los Angeles Tourism Authority Director Adam Burke said, ``This advertising campaign with K-POP star RIIZE is a great way to expand our popularity in the Korean market.
We hope this will go a long way in further strengthening the recovery of Los Angeles tourism and supporting local tourism industry partners and businesses."
On the other hand, "RIIZE" will start with a Seoul concert held at Jamsil Indoor Gymnasium in Songpa-gu, Seoul for two days from May 4th to 5th.
"2024 RIIZE FAN-CON TOUR 'RIIZING DAY'" will be held. We will visit 9 regions around the world including Seoul and Los Angeles.