The Korea Corporate Reputation Research Institute has compiled brand big data of 100 actors appearing in TV series, movies, and OTT broadcasts from the 29th of last month to the 29th of this month, totaling 199 million yen.
The 1,045,800 items were measured based on the amount of consumer brand participation, media, communication, and community, and indexed using a brand reputation algorithm.
This is a decrease of 8.25% from the total of 208,227,692 pieces of data. Actor brand reputation is a big day for actors as the OTT market grows and actors' fields of activity expand.
The data analysis has been expanded to include not only film and broadcast media, but also film and TV series actors who are active in web media.
Kim Soo Hyun, who ranked first in the actor brand reputation ranking, has a participation index of 3,546,711, and is ranked 1st in the media ranking.
The number of retweets was 3,563,239, the communication index was 2,182,359, and the community index was 2,333,259, resulting in a brand reputation index of 11,625,568.
"As a result of the actor brand reputation analysis in April 2024, Kim Soo Hyun's brand ranked first.
When broken down by category, it was down 8.25% compared to the actor brand big data of 208,227,692 in March. A detailed analysis showed that brand consumption fell 13.73%, while brand
The reputation analysis stated, "Rand issues fell 9.86%, brand communication fell 6.56%, and brand diffusion fell 2.84%."
Next, "Kim Soo Hyun's brand, beloved by consumers as the Queen of Tears, was ranked first.
Cha Eun Woo, who was recognized for his acting skills in 'Wonderful World', came in second, and Ma Dong Seok Brand, who is setting new records in 'The Outlaws 4', came in third."
2024/04/29 14:08 KST
Copyrights(C)wowkorea.jp 110
