Rohto Pharmaceutical Co., Ltd. launched the Rohto UV Campaign on the 25th (Mon) under the theme 'Rohto UV, for the skin you want, with positive effects', and aired a new TV commercial 'UV Positive Revolution" (15 seconds), featuring the eight-member boy group ATEEZ as PR characters, will be broadcast nationwide (excluding some regions) from the 25th March (Mon).
In conjunction with this, OOH (outdoor advertising) will be displayed in all seven cities of Tokyo, Osaka, Sapporo, Sendai, Nagoya, Hiroshima and Fukuoka for a limited period from the same day (from 27th March in Fukuoka only), as well as in some areas (Happy Board in Shibuya, Tokyo, and Osaka, Osaka and Osaka).
In some areas (Happy Board in Shibuya, Tokyo and D-St. in Hankyu Umeda, Osaka), a peel-off advertisement will also be available where visitors can take home an 'ATEEZ' trading card (one of a kind *ends when all the cards are gone) by removing it from the large poster.
Outline of outdoor advertising
Period: 25th Mar (Mon) - 31st Mar (Sun) 2024 (Fukuoka only)
Location: [Tokyo] Tokyu Denentoshi Line, Shibuya Station, B1F, near entrances A0 and A1, Dogenzaka Happy Board
Osaka] Hankyu Umeda D-St. (passageway between Hankyu Osaka Umeda Station and Hankyu Department Store)
Sapporo] Sapporo Subway Tozai Line Odori Station, Odori Higashi Board
JR Sendai Station, Panorama Sendai
Nagoya Subway Sakae Station, Grand Board.
Hiroshima Rapid Transit (Astram Line)
Nishitetsu Fukuoka (Tenjin) Station, Big 8
Please refrain from making enquiries to station staff.
Please be considerate of other passengers around you when using a smartphone.
If the display is inside a ticket gate, an admission ticket or train ticket is required.
