SM Entertainment and Korea Tourism Organization sign MOU to revitalize Korean tourism

SM Entertainment (hereinafter referred to as SM Entertainment) and the Korea Tourism Organization have teamed up to revitalize tourism in Korea in celebration of the ``Year of Visit Korea.''
SM Entertainment has agreed to a business agreement for the next two years with the Korea Tourism Organization at the SM Entertainment headquarters in Seongsu-dong, Seoul.
The two companies announced that they have signed an MOU. Present at this occasion were SM Entertainment's Chief Operating Officer Tak Yeonjun, Lee YEJI Performance Video Production Center Director, and Korea Tourism Organization's Yoo Jinho.
Seven people attended, including the head of the Tourism Content Strategy Headquarters. Based on this agreement, SM Entertainment will film content such as music videos (MVs) and teaser videos for artists in South Korea.
and promote Korea's famous spots and experiences. The company plans to actively cooperate with the use of artist portraits in the Korea Tourism Organization's planned materials and support the promotion of Korean tourism.
The Korea Tourism Organization will hold a special exhibition of SM Entertainment's artists at Hiker Ground (complex cultural space) and other places to promote global
The plan is to provide fans with an incentive to visit Korea. In addition to introducing the shooting locations of SM Entertainment's artist content as tourist spots, we will also provide tourist content online and offline.
will be unveiled. Through this MOU, the two companies plan to simultaneously promote joint marketing and public relations, and discover a new business model for the Korean tourism content business.