Actor Song Kang becomes ambassador for luxury brand Loewe immediately after discharge... ”I'm excited about my new journey”

Loewe, a leading Spanish luxury fashion house with a 179-year history, has welcomed actor Song Kang as its new ambassador.
Song Kang, who has been loved by fans around the world for his captivating screen presence and unique style, is currently working in Korea.
He is one of the most notable actors in the world, and has made his name known through his roles in the TV series "Love Alarm" and "Sweet Home
"My Despair and the World's Despair," "Even Though I Know," "My Demon," and other global hits.
He delivers a performance full of deep emotion and charisma. Song Kang said, "I have always been fascinated by LOEWE's craftsmanship and creative approach to leather. As an actor, I have always been fascinated by the brand's creative approach to leather.
When working with a brand, it is important to both experiment and maintain my artistic foundation, so I am truly delighted to be able to embark on a new journey with Loewe, where artistry and sensibility coexist.
"I am very grateful for this opportunity," he said, expressing his thoughts on being selected as an ambassador.