On the 16th, the YouTube channel "Sebashi Lecture" posted a message saying, "Korea AI Summit
A video titled "Hot Topic Researcher | Cho Youngmin | AI Expert AI Branding Lee DongHwi" has been uploaded.
The released video showed Lee Dong-Hwi, the younger brother of Cha Eun-Woo and a researcher, attending the AI Summit Seoul & Expo 2025 held on the 10th.
He gave a lecture together with Cho Young-min, CEO of Unbound Lab, on the topic of "AI Recipe: The AI created for my brother evolves into a brand verification tool."
He said about himself, "I majored in media in China. When I was working in the advertising industry, I often talked about my personal problems with CEO Youngmin. He said, 'I can solve this problem for you.
"Thanks to the advice of the CEO, I was able to participate in this project and development," he said.
Researcher Lee Dong-Hwi added, "The lecture will be a brief explanation of the solutions I am planning.
"I've walked a similar path in life to my fans, so I've started to focus on the concerns and worries they have," he said. "I'm always thinking about how to communicate with my fans.
It seemed that not only individual celebrities, but also entertainment agencies and brands were having a lot of trouble with data feedback.
"I thought it would be a good idea to organize this," he said. "I saw celebrities going through a lot of pain because of malicious comments. There is too much media, so it's too much.
"There are a lot of malicious comments. We are in the era of individual influencers, so it seems like they are being overexposed to the media. We are trying to create a system to protect them," he explained.
Meanwhile, researcher Lee Dong-Hwi is a former member of Fudan University in China, and is reported to have joined Unbound Lab after working at a well-known advertising company in South Korea.
Previously, in June, he appeared on tvN's variety show "Yoo Quiz on the
He once appeared on "BLOCK" and became a hot topic due to his outstanding looks.
By minmin 2025/11/16 22:30 KST
