The top three were tvNTV series "Taepoong Business," JTBCTV series "100th Memories," and KBS2TV series "Beautiful Days."
The Korea Corporate Reputation Research Institute will be holding a brand big day for the TV Series 20, which is loved by the public, from October 11, 2025 to November 11, 2025.
57,356,905 pieces of data were analyzed to measure consumer brand participation, communication volume, media consumption, brand diffusion volume, and consumption volume. October TV Series Brand Big Day
This is a decrease of 8.71% compared to 62,829,976 pieces of data. The brand reputation index extracts big data on brands, analyzes consumer behavior, and calculates participation value, communication, and
It is an index that is calculated by classifying and weighting the values into participation value, communication value, media value, community value, and social value.
We analyzed the brand reputation index based on viewing value. We used a content value analysis algorithm to analyze TV series brand reputation.
The brand "Taepoong Trading Co., Ltd.", which recorded the highest brand reputation in the TV series, has a participation index of 2.37.
The brand reputation index was 9,611, the media index was 812,416, the communication index was 840,009, the community index was 1,021,342, and the viewing index was 1,075,042.
The number of points was analyzed as 6,128,421. Director Goo Chang-hwan said, "As a result of the brand big data analysis of TV Series brand reputation in November 2025, the brand 'Daepoong Trading' ranked first.
When recorded, it was down 8.71% compared to the 62,829,976 TV Series brand big data items in October. A detailed analysis showed that brand consumption fell 19.42% and brand issues
The analysis of the reputation showed that "topics increased by 16.38%, brand communication decreased by 14.10%, brand diffusion decreased by 3.25%, and brand consumption decreased by 16.31%."
He continued, "In the analysis of links to the brand of 'Daepoong Trading Co.,' which ranked first in the TV series brand reputation in November 2025, 'empathize, praise, overcome' were highly analyzed, and
In the keyword analysis, 'Lee Junho, heart-throbbing romance, Kim Minha' were highly ranked. In the analysis of the ratio of positive to negative comments, the positive rate was 91.56%.
By chunchun 2025/11/12 00:04 KST
