Top K-POP artists such as BTS, SEVENTEEN, and aespa are in Milan's Spring/Summer (S/S) fashion week.
Fashion Week is the most influential event in the global fashion industry, and is divided into fashion powerhouses.
This refers to the period when fashion shows by leading brands from France, the UK, the US, and Italy are held intensively.
Major brands at Milan Fashion Week include Gucci, Prada, and Versace.
The K-pop stars who stole the spotlight in Milan this year were RM and JIN from BTS, who are set to make a full comeback next year.
On the 23rd local time in Italy, JIN appeared in the short film "The
On social media around the world, many people praised Jin for his national treasure-like aura.
The term "Gucci Royalty" was coined to describe the brand's history. RM wore a full Bottega Veneta outfit, for which he serves as an ambassador, and attended the show.
RM's appearance captivated the local media and fans. North American media outlet SOP CENTRAL praised his appearance as "the main event of the show."
S.COUPS of SEVENTEEN has attracted attention in the fashion world for his unusual steps. He is the final model for BOSS's 2026 Spring/Summer women's collection.
He himself walked the runway as a fashion designer. It was an extremely rare case of a man performing the finale of a women's fashion show, not in the audience but on the runway.
The trend of luxury brands using K-POP artists as their "faces" has intensified in recent years.
In the past, collaborations were merely superficial, aimed at young consumers, but now the results are being proven with concrete figures.
The announcement was accompanied by an analysis that the trend has become more proactive and strategic. International media outlets are also paying close attention to the activities of K-POP artists at Milan Fashion Week.
The American business magazine Business Insider reported that "K-pop stars have taken over Milan Fashion Week."
In relation to this, the media reported on Karina from aespa and ENHYPEN, who decorated Prada, and Stray Kids, who visited Fendi.
It featured BANG CHAN from "Kids."
By minmin 2025/09/29 11:13 KST
