From July 29th to August 7th, the global fandom platform "Idol Champ" will be holding a special event called "Forbes Selected Genius Actor in CFs that Increases Purchasing Desire."
A poll was held on the topic of "Who is your idol?" JIN took first place with an overwhelming 43.83% of the votes, proving once again his undeniable presence in the advertising industry.
Forbes publishes rankings of representative symbols in various fields, such as "The World's Best Brands" and "The World's 10 Most Influential People."
This poll is worthy of the title "Forbes Selection," as the nominees are K-Pop idols who have the greatest advertising impact and brand power.
The results of this poll prove that JIN's name truly has "brand value" as he was chosen as the top choice in a survey aimed at consumers' actual purchasing desires.
JIN is currently working for French high-end jewelry brand FRED, Italian luxury brand Gucci, and Amorepacific's global beauty brand.
LANEIGE, an American luxury activewear brand, and Alo Yoga,
She is a global ambassador for "Yoga" and "Dolby" and is also a fashion
It covers everything from fashion, beauty, and lifestyle. It is also influential in the food industry as the model for Dongwon F&B's "DONG WOO Tuna" and Ottogi's "Jin Ramen."
JIN's image as a "commercial genius" is proven by the substantial results of the brands he has modeled for.
(Women's Wear Daily) reported that "The news of JIN's appointment as an ambassador for 'Alo Yoga' generated $3.6 million in media revenue in just 24 hours.
"It created a huge exposure effect," and revealed that "JIN's Instagram post alone is estimated to be worth $1.2 million (approximately 180 million yen)."
The post announcing IN's ambassador status received the most likes in the account's history, surpassing the previous post by Harry Styles.
French high jewelry brand FRED has selected JIN as its global ambassador for the first time in 88 years since the brand was founded.
LANEIGE also believes that JIN's healthy confidence and bright energy have a positive impact on many people around the world, and that this image is in line with the brand's values.
The advertising effect of JIN is also evident in the food industry. Ottogi's American subsidiary has selected JIN as the model for "Jin Ramen" in 2022.
After being selected by Dell, sales have skyrocketed. A researcher on a TV economics program said, "JIN has overwhelming brand power among the members of 'BTS'," and "He is currently the one with the most advertisements."
He also explained that the reason global brands are actively using JIN as a model is not only because of the influence of his fandom, but also because of his actual consumption promotion.
He emphasized that JIN's brand power has a positive effect on the company's economic performance and branding.
Summer Nacevich, vice president of marketing for Yoga
In an interview with WWD, Nacewicz said, "JIN is an artist with the ability to bring about change."
"As a global leader in wellness, JIN is a perfect fit with our vision to promote physical and mental wellness worldwide," he said, praising the brand's value.
The results of Forbes Korea's vote show that JIN has been positioned as more than just an advertising model, but as a core asset for the brand.
From Korean food to famous brands and lifestyles, JIN's brand influence is expected to continue expanding across the global market.
By chunchun 2025/09/01 00:48 KST
