According to the Korea Corporate Reputation Research Institute, the results of big data analysis of idol individual brand reputation in May 2025
The top three were BIGBANG's G-DRAGON, BLACKPINK's JENNIE, and BTS's JIN.
The Korea Corporate Reputation Research Institute will hold a seminar on idol individual brand reputation big data analysis from April 27, 2025 to 2025.
As of May 27th, 144,433,886 pieces of big data on 1,730 idols' individual brands were extracted, and the consumer participation index, media index, and community index for idol individual brands were calculated.
The brand reputation index was analyzed based on the brand awareness index, community index, and brand reputation index. The brand reputation index revealed that consumers’ online habits have a significant impact on brand consumption.
It is an index created through brand big data analysis by analyzing the brand reputation of individual idols. It is based on positive and negative evaluations of individual idol brands, media interest, and consumer sentiment.
It can measure consumer interest and communication volume, and also includes monitoring and risk assessment by idol brand critics.
The top 30 idol individual brand reputation rankings for May 2025 are "BIGBANG" G-DRAGON, "BLACKPINK" JENNIE, "B
TS' JIN, IVE's Jang Won Young, BLACKPINK's Rosé, ASTRO's Cha EUN WOO, IVE's An Yu Jin, aespa's Karina, BTS' JIMIN
, BTS' JUNG KOOK, BTS' RM, BTS' V, BLACKPINK's Lisa, Wanna
One” Park Ji Hoon, “BLACKPINK” Jisoo, “BTS” J-HOPE, “IVE” Lay, “Red
Velvet's Irene, aespa's Winter, SHINee's KEY, Red Velvet's JOY, Red
Velvet's WENDY, TWICE's NAYEON, EXO's BAEKHYUN, OHMYGIRL's Mimi, Red
Velvet's SEULGI, WANNA ONE's KANGDANIEL, LE
SSERAFIM” Kim Chae Won, “BIGBANG” D-LITE, “THE
BOYZ's Hyunjae was analyzed in that order.
By minmin 2025/06/04 21:30 KST
