On the 30th, the 2025 National Brand Competitiveness Index (NBCI) announced that HITE Jinro's representative alcohol brand "TERRA" ranked first in the beer category.
This is the first time the brand has taken first place, and attention is also being drawn to Ji Chang Wook, who was chosen as the new brand model this year.
Ji Chang Wook, who was selected as the new brand model for "TERRA" in March this year, has a younger and healthier image.
In addition, the TV commercials in which he appears in various characters such as a photographer, an office worker, and a university student, just like his wide-ranging filmography, perfectly convey the brand's unique identity.
In addition, Ji Chang Wook is currently working as a model for over 10 domestic and international brands in the fields of fashion, beauty, watches, and health functional foods.
Following the successive top rankings in the global charts for TV series such as "The Worst Evil," "Welcome to Samdalri," and "Gangnam B-Side," the group has been active in all areas, including movies, performances, and overseas tours.
Ji Chang Wook continues to receive a flood of love calls due to his global recognition and brand power that transcends generations.
Meanwhile, Ji Chang-woo has also conquered the advertising industry and is enjoying unparalleled popularity.
Ku's upcoming works include "Fabricated City," "Scandal," and the film "Collective."
By minmin 2025/05/30 16:57 KST
