Singer and actor Lim Siwan (ZE:A) has been chosen as the image character for mineral water "Baeksansu" by Nongshim, the food company famous for "Shin Ramyun."
A Nongshim representative said, "Im Siwan's healthy and energetic image matches well with the activeness of 'Baeksansu', which is why we chose him."
The new advertisement for Baeksansu featuring Im Siwan will be aired in Korea from the 12th. Through this advertisement, Nongshim is promoting the unique mineral water that springs from a volcanic bedrock 45km underground in Korea.
The plan is to convey to consumers the characteristics of Baekdusan spring water, "Baeksan Water." The advertisement begins with the slogan, "All living things never stop, even for a moment.
The catchphrase is "Baeksansui is alive," and the scene shows Im Siwan, who enjoys marathons, running powerfully.
An official from Nongshim said, "As an actor loved by people of all generations, Im Siwan has created a positive image for 'Baeksansu.'
I expect this to create synergy."
By minmin 2024/04/11 23:34 KST