”BTS” JIMIN leads the era of Dior Korean sales of 1 trillion won

'BTS' JIMIN is a Hot Topic as he is rated as a major factor in DIOR's sales. Recently, the British weekly newspaper “The Economist”
According to a report from The Economist, sales of the French luxury brand Dior in South Korea have exceeded 1 trillion won (approximately 108.7 billion yen). This is Louis Vito
It is the third after Chanel and Chanel. This is the first time in about 27 years since Dior entered the Korean market in 1997 that sales exceeded 1 trillion won.
The media explained that this was a rapid growth rate, considering that the total sales were less than 100 billion won (approximately 10.9 billion yen).
In addition, JIMIN has been working as Dior's global ambassador since last year.
The influence of has also been noted. “SK pop” operated by global media “Sportskeeda” is “BTS
Since JIMIN was selected as the global ambassador of Dior, a French multinational luxury fashion house, Dior
``It was reported that sales of singer Jimin increased significantly in 2023, supported by Dior's expansion into the consumer market and Jimin's global popularity.''
It's about proving our influence." In fact, after Jimin was selected as Dior's global ambassador last year, he gathered fans at Dior's on- and offline stores.
This has led to substantial consumption, and SNS has been filled with unboxing videos and photos of purchased products with the hashtag "#DiorxJimin."
JIMIN's influence began to appear immediately after being selected as ambassador. In January last year, the news of JIMIN's selection as a global ambassador was reported.
In just two days, Dior's stock price reached 789 euros (approximately 125,020 yen) per share, the highest price in 31 years since Dior was listed on the stock market in 1992.
It received a lot of attention from major media around the world. Influencer marketing platform “Lefty” has launched “2023-2024 Autumn/Winter Paris Fashion Week”
JIMIN's Dior Instagram post created a monetary media value of $17 million (approximately 2.3 billion yen), and the 2024 Summer Men's Collection held in June last year.
Although Jimin did not directly participate in the fashion show, his SNS post containing the fashion show invitation generated an EMV of more than $5.6 million (approximately 830 million yen).
announced that they had recorded the value of Meanwhile, the "Dior Men's 2024 Spring Campaign" with JIMIN as its representative was held in more than 100 countries around the world and collected Hot Topics on a record scale.
Therefore, after the JIMIN campaign started, Dior's stock price rose 6.41% again.