CJ to open 'Olive Better' next year, focusing on healthcare (Korea)

CJ Olive Young, a major health and beauty store chain, will launch Olive Better, a platform specializing in healthy living, in January 2026.
Olive Better offers a wide range of products, including inner beauty foods that cleanse the body from the inside, health foods, sleep and mental health products, and sports products.
The first store selling these products is located in Gwanghwamun, Seoul, and the second store is located in the shopping mall.
The stores are scheduled to open in Gangnam. They will be located in urban areas with a large floating population of office workers and foreigners, so that customers can stop by on their way to and from work. Unlike the traditional "Olive Young,"
The space will be designed to be a place where customers can feel at ease. An app will also be provided to recommend products that fit their lifestyles. The store will operate as a platform to inform customers of healthy routines.
A CJ Olive Young official said, "While Olive Young is a platform focused on beauty, Olive Better is a platform that expands this into the wellness category and proposes products.
"We will lead the Korean wellness market and provide an even more advanced shopping experience for foreign visitors to Korea."