Diaries continue to sell well even in the smartphone era, popular among women in their 30s in Korea

According to Kyobo Bookstore, a major bookstore, sales of diaries and organizers increased by 18% from December 1st to 4th compared to the same period last year. Compared to November 1st to 4th, the sales growth rate reached 70%.
A Kyobo Bookstore official said, "Interest in diaries and other items increased from the end of November to early December, when the end-of-year atmosphere began to thicken, leading to purchases."
51% of diaries and system planners were purchased by women. Of these, many were women in their early 30s.
This is thought to be a reflection of the generational characteristics of people who are conscious of their time and have a strong desire to record things. Also, 33% of people think that diaries are not for themselves, but are a less likely to fail end-of-year gift.
It is known that the number of people buying these items is as high as 100%. Companies are purchasing them in bulk to give to their employees and business partners, and there is also demand for them as casual gifts for acquaintances.
For women in their 30s, diaries and planners are a way to balance their lives.
For those who buy them as gifts or for businesses, they serve as a way to mark the year. The willingness to record one's own progress towards the New Year is helping to boost sales even in the midst of a recession.
It seems to be one factor.