GS25's alcohol sales platform is doing well, helping local breweries expand their sales channels in South Korea

GS Retail, which operates the convenience store chain GS25, announced that sales in the traditional liquor category on its alcohol ordering platform Wine 25 Plus from January to November increased 10% from the same period last year.
The company announced that sales increased 2.4 times compared to the previous fiscal year. In particular, sales of traditional alcoholic beverages produced by small and medium-sized breweries increased 5.4 times. Trendy products and traditional alcoholic beverages with enhanced designs and stories have appeared, and middle-aged and older consumers are increasingly turning to alcoholic beverages.
The consumer demographic, which was previously mainly comprised of the elderly, has expanded to include those in their 20s and 30s. Wine 25 Plus has collaborated with Daedongyojudo, a traditional alcohol curation and distribution platform. 19 small and medium-sized breweries
The store handles products from breweries, increasing the number of items sold to approximately 30. In addition, more than 90% of the breweries selling products are located in the provinces of Gyeongsang and Jeolla.
It also contributes to the expansion of the market for businesses. For example, at Hoegok Brewery in Andong, Gyeongsangbuk-do, sales doubled after selling at Wine 25 Plus.
Sales increased by more than 30%. Wine 25 Plus accounts for more than 30% of total sales. GS25 states, "Wine 25 Plus promotes local breweries through its nationwide distribution network and curation system.
"We are helping the factory evolve from a local brand to a national brand."