A pop-up was opened ahead of the official launch of the "AWARDS" event.
The official pop-up for the 2025 MAMA AWARDS will be held for eight days from November 20th to November 27th at the open stage POP-
The pop-up will be held at UP ZONE. The concept of this pop-up is "2025 MAMA AWARDS," and it will feature "UH-HEUNG" as the key visual, creating a scene that looks like a tiger in the forest.
The space is designed to give visitors the feeling of exploring the products while walking down the street. Through visual elements that reinterpret Korean "excitement" and emotion in a modern way, visitors can experience the "2025 MAMA" experience.
The pop-up allows people to experience the message and brand experience that PEACEMINUSONE is pursuing.
The "PEACEMAMAONE" merchandise will also be unveiled for the first time.
This collaboration product, which utilizes the motif of the "P note" graphic, which combines the musical notes of the MAMA AWARDS, which are based on "ONE,"
The song contains a message of peace that is completed through music. This year marks the 30th anniversary of Mnet, and they will be performing a special edition of "UH-HEUNG."
You can find fans, T-shirts, bookmarks, reusable bags, and more that incorporate the concept of the "AWARDS" in their designs. A portion of the sales proceeds will be donated through UNESCO.
A CJ ENM official said, "Through the offline pop-up for the 2025 MAMA AWARDS, we will present a space where music, art, and experiences come together, including the power of peace that music conveys.
The event will be held at Kai Tak Stadium in Hong Kong for two days on November 28th and 29th (local time), and will be broadcast on Mnet
Real-time global live streaming through various digital platforms including Plus
He plans to continue with the concert together with K-POP fans from all over the world.
2025/11/20 16:59 KST
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