The smartphone pouch "iPhone Pocket," released in collaboration with Miyake, sold out all over the world immediately after its release. All colors and sizes are available in the online store.
The iPhone Pocket was marked as "unavailable for delivery" and was only available at a limited number of offline stores, emphasizing its rarity.
is a product that Apple describes as "a wearable sling that departs from the idea of a single piece of fabric," and is made with 3D knitting.
The short version is priced at $150 and the long version at $230 (approximately 35,000 yen), and can be extended to fit various iPhone models.
The bag is made of a flexible material and is designed to hold small items, but it also warns that the bag may become deformed.
Apple will sell this product exclusively at just 10 stores worldwide, and in the US, in New York
The only retailer of the product was the Soho store. Due to limited supply, the product was sold out online immediately after its release, and in some countries, the purchase page was closed without any information on delivery dates, resulting in a lack of demand.
The price was quickly sold out. Discussions about the price continued on social media and other online communities. There was criticism that "Is it fair to charge about 35,000 yen for a cloth pouch?" and "The designer is
Some users pointed out that it was "like April Fool's Day" and that it had an excessive premium, while others said, "It's a
Some people expressed their intention to buy it, saying, "It's a fashion item that reflects the design of the Yake brand." In the industry, Apple has been continuously releasing high-priced accessories for the past few years.
Apple has previously launched a so-called "premium accessory" strategy, including a $19 polishing cloth and a $999 monitor stand, and has faced controversy.
The iPhone Pocket's initial sellout is seen as a repeat of this trend.
2025/11/17 10:34 KST
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