ENHYPEN's SungHoon to feature in JTBC's ”2026 Winter Olympics” brand song

ENHYPEN's SungHoon has featured on JTBC's brand song for the 2026 Milan-Cortina Winter Olympics.

Released on JTBC's YouTube channel on the 29th, "Watch it, Feel it" is a song that expresses the youthful, cool energy of athletes on the Olympic stage and the exhilarating moments unfolding in each event through dynamic, trendy sounds. The powerful rap by Dynamic Duo and Son Hun's captivating vocals harmonised to create explosive synergy.

SungHoon, currently serving as a public relations ambassador for the Korea Sports Council, has deep ties to sport, having competed as a member of the Korean national figure skating reserve team before his debut. Through this song, he has further heightened anticipation and excitement for the Winter Olympics taking place next February.

Through his agency BELIFT LAB, SungHoon shared his thoughts: "I was thrilled just to be part of 'Watch it, Feel it', but it was an honour to work alongside such senior artists. While recording, I naturally felt excited and couldn't wait to share it with ENGENE. I hope everyone enjoys the 2026 Milan-Cortina Winter Olympics while listening to 'Watch it, Feel it'."

Meanwhile, ENHYPEN, the group SungHoon belongs to, recently concluded their largest-scale world tour to date, 'WALK THE LINE', with resounding success. The tour spanned 32 performances across 19 cities, drawing a total audience of 676,000.