Park Bo-Gum... Appears on electronic billboards in major cities around the world in hanbok at mid-autumn celebration

Actor Park Bo-Gum will promote the beauty of hanbok to the world through electronic billboards in major cities around the world. The Ministry of Culture, Sports and Tourism (MOCST) and the Korea Craft and Design Foundation (KCDC) are working together to promote the beauty of hanbok.
It was announced that Park Bo-Gum's hanbok, which was produced through the "2025 Hanbok Sector Korean Wave Collaborative Content Development" (Hanbok Wave) project, will be unveiled.
Hanbok Wave is a stylistic project where talented hanbok designers and Korean cultural artists work together to develop hanbok and showcase it on the world stage.
This is a project promoted by the Ministry of Culture. In 2024, actress Kim TaeRi, in 2023 singer and actress Suzy, and in 2022 former figure skater Kim YuNa participated to promote the beauty of hanbok.
Park Bo-Gum was selected as the exclusive male model to highlight the beauty of men's hanbok for the first time. The Ministry of Culture, Sports and Tourism selected four Korean hanbok companies through a public competition this year. Park Bo-Gum is the company's
Working closely with the designers from the drawing stage, they completed a hanbok design that combines traditional beauty with a modern sensibility.
To celebrate the mid-autumn celebration, the photo shoot will be made into a video to share the beauty of hanbok with the world and will be released on the 6th, the day of the mid-autumn celebration.
Park Bo-Gum dressed in hanbok at the electronic displays at IMS Square and Piazza del Duomo in Milan, Italy, Shinjuku in Tokyo, and Citadium Caumartin in Paris, France (October 6-12)
In Seoul, the video will be screened on the Shinsegae Square electronic board in Myeongdong (October 6th to 31st) to welcome returning visitors and tourists visiting Korea. On the day of the mid-autumn celebration, the Ministry of Culture, Sports, Science and Technology and the Korea Institute for Industrial and Social Sciences will
You can also check out additional photos of the hanbok pictorial and interview footage on the official Nuri social media account. The actual photobook can be found at Harper's Bazaar.
It will be published on October 10th through BAZAAR Korea's "Special Edition."
Lee Jung-mi, Culture and Sports Ministry's Cultural Policy Center, said, "Traditional culture is combined with popular culture to create a stylish
"The latest Korean wave trend is to show off a sophisticated style," he said, adding, "Together with Korean wave star actor Park Bo-Gum, I hope the beauty of hanbok for modern men will be known to the world."