Uniqlo has released a web commercial featuring the five-member girl group ILLIT today, September 29th (Monday).
In the commercial, all members of "ILLIT" wear knitwear made from "Suffle Yarn," a material developed by Uniqlo, both in terms of yarn and knitting method.
Group and solo graphics linked to the EB commercial were also released at the same time. Items made of soufflé yarn, which is characterized by its non-itchy feel despite being knitted, are coordinated to make the most of each individual's individuality.
In the web commercial, MOKA's "Funi" and MINJU's "Funi" are memorable lines, such as "Funi, Fuwa, Souffle Yarn."
It started with "Fuwah" by IROHA. Everyone was in sync when they said "sufflé yarn," which conveyed the texture of the material. Next were IROHA and YUNAH.
By repeatedly saying "Puksin," which means "puff" in Korean, the scene became even more memorable.
The final scene begins with ONHEE's line, "Funi, fuwa, pukushin." At the end, all the members of "ILLIT" pose as if they are hugging each other, showcasing the charm of soufflé yarn.
In an interview conducted after the shoot, IROHA commented that "the soufflé yarn knit was fluffy and comfortable to wear," and
There is also a scene where MOKA comments on the teddy bear that appears in the scene where the line "One more time!" is said. YUNAH said, "Suffle yarn is comfortable to wear.
"I felt like hugging the members wearing souffle yarn," she said, reminiscent of the pose that appears at the end of the web commercial. This time, it's not just souffle yarn knitwear.
In addition to simultaneously releasing graphics of her wearing merino wool and cashmere knitwear, she will also appear on a broadcast that can only be heard inside Uniqlo stores.
We hope you enjoy this special campaign by UNIQLO and "ILLIT." ■ Filming UNIQLO's web commercial
The members of "ILLIT", who appeared for the first time, showed lots of smiles and expressions during the shoot.
Many people commented that the knitwear was "comfortable to wear," and WONHEE commented that "it was really fluffy and cute."
MINJU commented, "Not only was it comfortable to wear, but I also enjoyed coordinating it with a shirt or layering it with a knitwear!
" She also talked about coordinating outfits. When asked what kind of outfit she would like to wear, MOKA replied, "Layering knitwear." YUNAH
"Pair it with pants for a sporty look," says IROHA, "Pair it with a skirt and boots for a more casual look."
"Droppy." MINJU said, "I'd like to wear it with denim for a casual look." WONHEE said, "I'd like to wear a blue knit over a shirt dress."
We were able to hear comments that gave us a glimpse of their personalities. Finally, they said, "Please check out the soufflé yarn we are wearing in the commercial!
" He left us a message saying, "Please take a look at the making-of video to see what the shoot was like.
