BTS' JIN releases new version of Jin Ramen stickers, popular

Ottogi's representative ramen brand, Jin Ramen, has been attracting attention through a global campaign with BTS' JIN in the first half of the year, and will continue to be a hit in the second half.
On the 25th, it was announced that Tekka will continue to communicate specially with consumers through the "BTS" JIN & Jin Ramen Edition.
In the first half of the year, Jin Ramen multi-packs (5 pieces) will feature Jin's portrait and handwritten message.
The promotion, which included 12 stickers featuring Ottogi's character "Utto," sold out 13 million units (production basis) in just 50 days thanks to consumer participation.
Sales volume at Ottogi Mall in March, when the campaign began, surged by about 10 times compared to the previous year. The sticker collecting craze led to a steady stream of box purchases at online malls, resulting in a stockpile of 10 times more than expected.
It sold out more than a month earlier than expected. Sales of ramen bearing Jin's portrait, which began in April this year, increased by 34.7% compared to the previous month. Sales at convenience stores also increased by 114%.
The limited edition "Slightly Dry Purple Edition," which was unveiled along with the bar campaign, achieved sales of more than 1.5 times the planned quantity in the pre-sale on Coupang in May, and will be available from September.
Ottogi will unveil a new cup ramen package featuring JIN's portrait in the second half of the year. In addition, limited edition stickers (4 types) will be available for multi-pack purchasers.
In the second half of the year, there will be an online giveaway event using ramen with new stickers and portraits.
Participatory events and content for LINE will also be released one after another. An Ottogi official said, "We are grateful for the enthusiastic support in the first half of the year, and will continue to reward consumers with a variety of events and new content in the second half of the year."
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