LE SSERAFIM to host offline pop-up with Amazon Music... a first for a K-pop group

The group "LE SSERAFIM" became the first K-POP girl group to hold an offline pop-up in collaboration with Amazon Music.
On the 11th and 16th (local time), SSERAFIM operated pop-up stores in Los Angeles and Seattle, USA, together with Amazon Music.
The event attracted a crowd of over 1,700 people. Amazon Music is a major player in the American music market, behind Spotify and Apple Music.
Along with Spotify, it is considered one of the three major music streaming platforms. This is the first time that a major local platform has chosen a K-POP girl group as its partner.
However, the fact that it is "LE SSERAFIM" gives us a glimpse of their status. "LE SSERAFIM" is in charge of the entire pop-up, including product planning and design.
The event was held in collaboration with Amazon Music. They offered a wide variety of products, including clothing, hats, keychains, bags, slogans, and fans, to satisfy visitors. The most popular item was the T-shirt.
They sold out quickly. Additionally, Amazon's "Just Walk Out" technology (an AI-based automated inventory tracking and payment system) was used to make it even more convenient for fans to enjoy the pop-up.
This pop-up is a part of the ongoing North American tour "2025 LE SSERAFIM TOUR 'EASY CRAZY HOT' IN
Part of the "NORTH AMERICA" concert series, which will be held in seven cities including Newark, Chicago, Grand Prairie, Inglewood, San Francisco, Las Vegas, and Seattle.
Following the sold-out performances in seven US cities, LE SSERAFIM announced the news of their collaboration with a global company.
, proving their influence in the North American market. LE SSERAFIM will perform in Las Vegas on the 21st and Mexico City on the 24th.