Salt bread controversy... YouTuber's bakery closes after just one week = Korea

The bakery of the Korean YouTube channel Shuka World, which has been a hot topic with its "990 won salted bread," is closing just one week after opening.
Shuka World announced on social media on the 5th, "The pop-up store that opened on the 30th of last month will close temporarily after business on the 7th of this month and will be reorganized.
He expressed his gratitude, saying, "Your attendance despite the scorching heat was a great encouragement to us," but also apologized for the problems that came to light during the operation.
I'm sorry for the inconvenience and disappointment I caused. I'll take your comments and advice to heart and come back with a more mature image."
The ETF Bakery pop-up store, which opened in the GLOW Seongsu facility, sells salted bread for 990 won (about 105 yen), sliced bread for 1,990 won (about 211 yen), and chapati bread for 34
They sold their products at prices lower than the market price, such as 90 won (about 370 yen) for a peachy cake and 18,900 won (about 2,008 yen), and attracted a lot of attention right after they opened.
Through the event, he stated that "bread price inflation is serious," and introduced a system to reduce costs by reducing distribution stages and shipping directly from the source, emphasizing that it was an experimental attempt.
However, some criticized the move, saying it could make existing self-employed people look like they were making excessive profits, and Shuka quickly reconsidered, saying it was a "cheap bread" initiative.
"I thought that if I made it, people would be happy, but that was not the case," he said in his apology. The early closure of the store appears to be related to this controversy.
The 990 won salted bread experiment, which generated a great response despite its short lifespan, is coming to an end, but Shuka World
He said, "We will come back in a better form," leaving open the possibility of reopening. The "ETF Bakery" initiative, while short-lived, evoked a social response. It was a fresh experience for consumers.
However, the industry saw this as a challenge that would directly impact its price and structural issues. The bakery industry was facing structural burdens such as rising labor and raw material costs, high rents, and interior costs.
Experts point out that "ultra-low price strategies are possible as short-term events, but are unlikely to become a sustainable model in the long term." According to the Japan Fair Trade Commission, as of 2022,
The average operating profit margin for specialty bakeries is 6.3%, lower than that of chicken shops (9.5%) and coffee shops (7.2%).