Hammaek Extra Creamy Draft is the first in Korea to use a technology that gradually increases the foam over time after opening the can.
The bubbles and soft taste of the product are packed into a can. Prior to this, the product was released in July at large supermarkets. Within four weeks of its release, it was temporarily sold out in some stores.
Following its release at convenience stores, the product will be sold in a pack of six 330ml cans, each with a detachable "can handle," and a "mug" that allows you to enjoy a cool drink.
A limited edition special pack containing 12 330ml cans will be sold, including a "cup-shaped can cooler." Pre-orders will be accepted via convenience store apps and other means.
OB Beer's Hamek brand manager said, "Through sales at convenience stores nationwide, we hope that more consumers will become aware of Hamek Extra.
"We will have a booth at the Busan National Film Festival in September, where people can experience the soft texture of our hammaek."
2025/09/05 08:53 KST
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