TREASURE's comeback commemorative pop-up a success...Festival completes with fans

Idol group TREASURE has taken over the Hong Dae area of Seoul with an unusual promotion.
YG Entertainment announced the release of "TREASURE" at 6 p.m. on the 1st.
To celebrate the release of their third mini album "LOVE PULSE," they are carrying out a massive offline promotion in the area around Hongdae Station in Mapo-gu, Seoul.
The "TREASURE 3rd MINI ALBUM [LOVE PULSE] POP-UP" has been significantly expanded in scale compared to previous events.
The space, which was set up in Star Square on the previous day (2nd), was filled with 1,000 registered customers on the waiting list even on weekdays.
The festival atmosphere continued as "TREASURE" was also decorated on the Red Road, the center of Hongdae culture.
A large sculpture was installed in the music video for the title song "PARADISE," and a message art wall event was also held, adding to the fun.
The bar made a surprise visit to the venue and communicated deeply with fans by handing out red heart balloons. The main spot near Hongdae Station was also decorated with portraits of "TREASURE".
The entire city was decorated with large electronic billboards and their visuals filled the streets, making TREASURE's presence evident everywhere in the city.
It is expected that the excitement for their comeback will increase as special memories will be created between them and Treasure Maker (fandom name).
Meanwhile, TREASURE will release their third mini album, "LOVE" on the 1st.
After teasing their full-scale comeback with "PULSE," they continued with their solo album in October.
Starting with a performance at UruKSPO DOME, they will embark on the "2025-26 TREASURE TOUR [PULSE ON]" tour in Japan and Asia.