ASTRO's Cha Eun Woo selected as brand ambassador for Korean skincare brand Abib

Skincare brand Abib announced on the 29th that it has selected ASTRO member Cha Eun Woo as its new ambassador.

Cha Eun Woo is beloved for his unique image and sophisticated charm, which is deeply in line with Abib's brand values.

A brand representative said, "We decided to join forces with Cha Eun Woo as our global ambassador because we felt that his pure and clean image would best represent the brand's philosophy of 'emptying and filling perfection'."

Abib plans to further strengthen the brand's global position by unveiling Cha Eun Woo's first campaign, which features the message "A Breath of Fresh Air," in major overseas markets including Korea, the United States, and Thailand.