Musinsa and the Korea Tourism Organization promote Korean fashion and tourism at an event in Tokyo - Korean media

Mushinsa, a South Korean e-commerce fashion mall operator, has signed a memorandum of understanding (MOU) with the Korea Tourism Organization to promote Korean fashion.
The aim is to increase contact with overseas customers, raise awareness of Korea, and attract new customers.
Utilizing the online shop and physical store operated by Musinsa, the "Never Ending Korea" campaign
To start with, a special exhibition will be held from August 25th to September 8th at online shops operating in 13 regions around the world. Seoul, which appeared in the 2025 edition of Korea Tourism Promotion Video for overseas visitors,
The show focuses on major tourist destinations such as Busan, Pohang, and Taean, and introduces styling and fashion items that incorporate the atmosphere of each location.
The latest Korean fashion is categorized into "Popular Korean Brands" and "Pickup of Korean Stars" so that you can see it at a glance.
Approximately 200 Korean designer brands will be participating, including "Nonglong" and "Growny." In addition, the "Musinsa Tokyo Pop-Up Store" will be held in Tokyo from October 3rd to 26th.
At "Korea Tourism 2025," a promotional booth for Korean tourism will be set up and events linked to advertising videos will be held.