Okdoenjang, a popular Korean miso jjigae specialty restaurant, opens its first store in Shin-Okubo

Okdoenjang, a miso jjigae specialty restaurant that has sold over 2 million meals in Korea, has opened its first store in Shin-Okubo, Tokyo.
The restaurant features a retro interior reminiscent of a diner from the 1980s and 1990s, and serves miso jjigae, beef belly, and other dishes.
They offer a variety of hot pot dishes, including those with dried sea sardines and clams, and aim to spread Korean retro food culture in Japan through their signature dish, beef suyu hot pot.
The restaurant serves hot soup dishes and small side dishes made with healthy ingredients, and is popular with business people and
The company's policy is to attract family customers. It has also introduced a unique menu, including Korean parsley, which is gaining popularity in Japan.
The management said, "There has been a line since the restaurant opened. The appeal of K-food and Korean cuisine is growing.
"We want to spread our influence," he said. In Shin-Okubo, Korean brands are opening stores one after another, attracting attention, and Okdoenjang aims to establish itself with its localized menu and retro concept.
In Shin-Okubo, an area packed with Korean restaurants, the opening of this restaurant is likely to become a new hot topic.