Park BoGum selected as new model for ginseng brand Cheong Kwan Jang

KGC (Korea Ginseng Corporation) announced on the 18th that it has selected actor Park Bo-Gum as the new model for its ginseng brand, Cheong Kwan Jang.
Cheong Kwan Jang's image of Park BoGum as a trustworthy and healthy young man effectively conveys the brand's core messages of "health" and "sincerity," thereby increasing the brand's credibility.
Park BoGum will begin full-scale modeling activities with a TV commercial that will be broadcast from the 5th. In the new advertisement, Cheong Kwan Jang will say, "Cheong Kwan Jang proves it. Scientifically."
Under the slogan, Cheong Kwan Jang plans to showcase its unique technological capabilities. Cheong Kwan Jang will also plan customer participation events together with Park BoGum, aiming to increase contact with the younger generation.
The company plans to carry out a variety of activities, including a master brand campaign for Cheong Kwan Jang, product advertisements, and online and offline events.
A KGC official said, "Park BoGum's friendly and healthy image, loved by people of all ages and genders, will energize the Cheong Kwan Jang brand.
"We have decided to instill this message in Park BoGum," the company said, adding, "We plan to continue various marketing activities with Park BoGum and continue to convey the message of 'the right standards for health.'"