Hyundai's Genesis to actively expand into emerging countries to avoid tariff risks - South Korea

Hyundai Motor opened a 895-square-meter showroom for its luxury car, Genesis, in New Cairo, Egypt on the 7th (local time). This is the first showroom to be opened on the African continent.
Along with the opening of the showroom, the company has begun selling EVs (electric vehicles), including minor change models of the "GV60," "GV80," and "GV70." The lineup will be available until 2026.
Genesis' entry into emerging markets began with its entry into the Middle East in 2016. Sales volume is expected to grow from approximately 1,000 units in the first year to 80,000 by 2024.
Meanwhile, Hyundai Motor's Indian subsidiary has been working to establish a local subsidiary, Genesis India, and has completed the registration of trademarks such as GV80 and GV90.
The company's strategy is to develop the market with mid- to low-priced models of its Creta sports utility vehicle (SUV) and then launch a higher-priced brand.
Indonesia, with a population of 280 million, is being considered as a potential future expansion destination.
The expansion into emerging markets will reduce the brand's reliance on the United States, which remains its largest market.
Although the company has sold over 330,000 units in total, the recent imposition of a 15% tariff has increased market uncertainty.