On the 4th (local time) American Eagle's stock price at the New York Stock Exchange temporarily soared by more than 23%.
The immediate trigger was when he mentioned the ad on social media, calling it "the hottest ad right now." He said, "The jeans are selling like hotcakes," and "Sydney Sweeney is a Republican."
The ad in question features actress Sydney Sweeney, who appeared in the hit TV series Euphoria.
The fall campaign, which will be featured in the campaign, includes the slogan "Sydney Sweeney has great jeans."
The ad uses a play on words, "jeans" and "genes." The advert features a scene of Sweeney putting on jeans, with the caption "Jeans are inherited from parents."
"Sometimes it determines your hair color, eye color, and even your personality." The final scene features a close-up of Sweeney's blue eyes, with the caption, "My jeans are
The ad ends with the phrase "My jeans are blue." Another ad shows Sweeney with "Great
The video also includes a scene where the word "Genes" is crossed out and replaced with "Jeans." Some liberals have called this a "double-meaning expression."
The ad was criticized for idealizing the appearance of white, blonde women and being sexist. It was also criticized as being overly sexualized, outdated, and a marketing technique from the past that no longer resonates with the public.
As the controversy escalated, American Eagle drew a line on social media on the 1st, saying, "This slogan only refers to jeans."
"You can wear American Eagle jeans in your own style," he explained, but the affair continued. Meanwhile, President Trump appeared in person and said, "This is the best ad ever."
The situation changed dramatically when Sweeney made the remarks. A defensive atmosphere spread among Republican supporters, and his comments spread like online memes, leading to American Eagle products being used as a meme.
The number of searches also skyrocketed. On the 29th of last month, Donald Trump Jr., Trump's eldest son, posted a composite image of President Trump wearing jeans with the caption, "He's really hot right now."
Vice President JD Vance also criticized the Democratic Party, saying, "The people who think Sidney Sweeney is beautiful are treating them like Nazis."
Some say that this incident symbolizes the delicate balance that companies need to strike in their marketing strategies.
Unlike Bud Light, which received a 2016 federal appeals court ruling, American Eagle received support from conservatives and ran "Anti-Woke" ads.
Some analysts have said that this indicates the possibility of "advertising."
Meanwhile, American Eagle, which had been struggling with poor performance,
The company, which had posted a $75 million loss on spring and summer apparel and withdrew its full-year guidance, said sales for the quarter were down 5% year over year and same-store sales were down 1.5%.
The retail price is also expected to fall by 3%. However, according to Google Trends, the search volume for "American Eagle" reached its highest level in the past 20 years. Whether this will translate into actual consumption remains to be seen.
This is expected to become clear in upcoming earnings announcements.
2025/08/05 10:04 KST
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