Kasu beer is the world's 23rd-ranked beer brand, the only Korean product to make the list (Korea)

OB Beer, a major beer manufacturer, announced that its product Cass has been ranked as one of the top 100 brands by 2025 by British brand valuation company Brand Finance.
It was announced that it had ranked 23rd in the "Top 50 Global Beer Brands," making it the only Korean beer to make the list.
This evaluation used the royalty exemption method, which conforms to the international standard for brand valuation, ISO 10668.
Cass has risen in the rankings after ranking 36th in 2023 and 32nd in 2024. Its brand value is expected to increase by 75% to approximately $1.4 billion (
Among the top 50 Asian brands are China Resources Snow Beer, Asahi Beer of Japan, and San Miguel of the Philippines.
The number of products sold rose to 14, with Kasu coming in at the 7th highest. Kasu has also solidified its position in Korea. In the April-June period, Kasu Fresh's share of the household beer market was 4
It came in first with 8.8% of the market share. Mexico's Corona was ranked number one in terms of global beer brand value, followed by Heineken (Netherlands), Budweiser (USA), and Modelo Especial.
"Kus, Korea's representative beer, has proven the value of Korean beer to the world," said an OB Beer official.