Korean cosmetics record record sales in first half of fiscal year, driven by strong performance from small and medium-sized enterprises - Korea

According to the Ministry of Food and Drug Safety, provisional exports of Korean cosmetics in the January-June period reached $5.5 billion (USD), up 14.8% from the same period last year.
This is the largest figure ever for the January-June period. While exports to China decreased, exports to the United States and Japan increased. Exports expanded to Europe, the Middle East, Southwest Asia, and Latin America.
The number of countries has increased from 172 in 2024 to 176. Looking at the breakdown of exports, basic cosmetics accounted for 4.11 billion dollars (approximately 610,299,350,000 yen), makeup cosmetics for 705 million dollars, and cosmetics for 1.2 billion dollars (approximately 1.2 billion dollars).
0 million dollars (approximately 111.368 billion yen), cleaning products were 270 million dollars (approximately 40.092 billion yen), and hair-related products were 220 million dollars (approximately 32.668 billion yen).
Small and medium-sized brands are driving the popularity of Korean cosmetics rather than large corporations. What they have in common is that they offer skin care products that take into account needs such as skin improvement and whitening.
Another reason for its popularity is that small and medium-sized brands are diversifying their distribution channels to the US and Japan while also exploring new markets. The Founders is a US and Japanese e-commerce company.
Due to strong sales on the online retailer Amazon, the company expanded its sales channels to include Amazon in Europe, the Middle East, and Australia. It has also started selling the drug at the British drugstore chain Boots.