”SEVENTEEN” Official Character ”Miniteen” Korean Pop-up a Great Success... Will Be Held in Tokyo from the 12th

The pop-up for Miniteen, the official character of the group SEVENTEEN, came to a successful close.
"SEVENTEEN" held "MINITEEN HOUSE" at The Hyundai Seoul from the 24th of last month to the 6th of this month.
The pop-up, which is made up of two spaces, a merchandise shop and a "Mini Teen House," is attracting not only domestic and international fans, but also shoppers from the public.
The event was a huge success, with many visitors stopping by. First, the merchandise shop, which was operated by advance reservation system, sold out early on thanks to the support of fans. A total of 13,000 people visited the shop over the 13 days.
This is a high figure considering the limited number of visitors per hour. Foreign visitors made up 48% of the total, proving the high popularity of SEVENTEEN.
Key rings, flash toys, mood lamps and other products imbued with the cuteness unique to Mini Teens were prepared and were well received by visitors.
Decorated with colorful character figures and accessories, the "Mini Teen House" is a giant
The photo zone was created by using the augmented reality technology that can be applied to mobile phone cameras. The space, which exudes a house party atmosphere from the living room to the kitchen, bathroom, karaoke room, and attic, attracts attention.
The real (AR) filter invited people to take 'authentic shots.' The 'MINITEEN HOUSE PARTY' will also be held at the 9th SY Building in Shibuya, Tokyo from the 12th to the 23rd.
The response has already been overwhelming. On the 30th of last month, reservations for the pop-up were opened to local FC members, and as soon as they were all sold out, the pop-ups were held in various countries around the world, including Thailand, China, the United States, and the Philippines.
The group will begin sales in 11 other regions and plans to gradually expand in the future. Meanwhile, the members of SEVENTEEN participated in the production of Miniteen, reflecting their individual tastes and personalities.