Paradise City and Shilla Duty Free strengthen cooperation to attract foreign tourists = South Korea

South Korea's integrated resort "Paradise City" announced on the 2nd that it has signed a business agreement with Shilla Duty Free, a major duty-free store operated by Hotel Shilla, to strengthen its efforts to attract foreign tourists.
The partnership is part of a strategy to accommodate an annual foreign tourist population of 16 million. Paradise City is a resort that combines art and entertainment.
By utilizing its extensive experience and know-how, Paradise City will collaborate with Shilla Duty Free to develop a new customer base. As a specific measure, Paradise City will offer Shilla Duty Free discounts to foreign guests.
A voucher set will be provided. This set includes an upgrade ticket to Gold Membership with a discount of up to 15%, a prepaid card that can be used like cash, and a voucher set of up to 120,000 won (
In addition, customers of the foreigner-only casino in Paradise City will be given the Shilla Duty Free's highest membership coupon according to their membership level.
Paradise City CEO Choi Jeong Hwang said, "We are a leading company in the fields of tourism and duty-free.
"It is extremely meaningful for the companies to cooperate and contribute to earning foreign currency," he said, adding that even in the "new normal era" of high tariff barriers, the tourism industry will continue to drive the economy as a high-added-value industry.
He expressed his expectations.