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Distribution company Shinsegae L&B has announced that it will sell the Japanese potato shochu "Kurohikoboshi" in stores that handle Shinsegae Group's private brand "No Brand" products.
Kurohikoboshi is a potato shochu produced by Tazaki Shuzo, which was founded in Kagoshima in 1887. Tazaki Shuzo will be a 2025 winner of the Tokyo Whisky & Spirits Competition (T
The company has a history of winning the highest gold award in the shochu producer category at the World Sake Cup. Kurohikoboshi is made by carefully selecting sweet potatoes from Kagoshima, brewing them into black koji, and then aging the raw liquor for two years before aging it for one year.
The product is a blend of the original liquid. The volume is 900 milliliters and the alcohol content is 25%. The price is 28,000 won (about 3,000 yen).
This product has a deep sweet potato flavor and a smooth texture, as well as a fragrant sweet potato aroma and a refreshing aftertaste.
In the hot and humid summer, it is recommended to mix the product with cold water in a 2:1 ratio, or drink it as is with ice.
A Shinsegae L&B representative said, "Japanese potato shochu has been gaining popularity in recent years, and we want many alcohol lovers to be able to enjoy it casually.
"We designed it as a reasonably priced product so that everyone can buy it."